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Native and Programmatic Advertising
Blockgraph and NBCUniversal Partner to Optimize First-Party Data Collaboration and Drive Enhanced…
Blockgraph, the technology company making the future of privacy-focused, data-driven TV advertising possible and NBCUniversal announced a new…
SeenThis ANZ Announces Partnership With Adform APAC for Carbon-Efficient Campaigns
The adaptive streaming tech platform and the global integrated ad specialist will enable emissions minimization and increased efficiency for clients’…
Simpli.fi Expands Social Programmatic Offering with Online Video and CTV Ad Creation Capabilities
Simpli.fi, the advertising success platform that provides programmatic advertising solutions and workflow software to agencies, brands, and media…
GumGum Ramps Up Engagement for Co-Op Across UK With High-Impact, Contextual Ads
GumGum, the contextual-first, digital advertising platform, partnered with leading grocery chain, Co-op, with the aim of supersizing engagement around…
EDO Launches Creative Rotation Optimization to Increase In-Market ROI for TV Ad Campaigns
New outcomes-based solution, part of EDO’s creative optimization suite, drives TV campaign performance gains up to 20%
EDO, the TV outcomes…
Yahoo Advertising Launches High Attention Pre-Bid Segments, Powered by Adelaide
Yahoo Advertising announced an integration with Adelaide, a pioneer in attention metrics, to introduce high-attention pre-bid segments through the…
Dstillery Introduces Custom Search Lookalikes, A First-of-its-Kind Application of Search Keywords…
Dstillery, the leading custom audience solutions company, announced a new addition to its portfolio of targeting products. Unlike anything else on the…
Mobiquity Technologies Launches ElecAlytics, an AI-Powered Analytics Suite Added to Its ElecTech…
Mobiquity Technologies, Inc., a leading provider of next-generation data intelligence and advertising technology solutions, announces the launch of…
Invest Wisely in Your Tech Stack With AI
Digital ads are continuing to grow as advertisers utilize online channels to push brand awareness and sales, with advertising spend estimated to…
Yangaroo and WideOrbit Streamline Traffic Instructions between Advertisers and Broadcasters
YANGAROO, a software leader in media asset workflow solutions for the advertising and entertainment industries, and WideOrbit, a leading advertising…