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Browsing Category
Native and Programmatic Advertising
Rave Supports Unified ID 2.0 in New Partnership with The Trade Desk
Rave, a global leader in group digital video watching, has announced its support of Unified ID 2.0 (UID2) to hash and salt their audience data for…
Kargo Acquires CTV Platform VideoByte as Part of Major Video Expansion
VideoByte Offers Unique ConnectedTV Advertising Formats to Complement Kargo’s Omnichannel Portfolio
Kargo announced the acquisition of VideoByte, a…
Ranker Insights Offers Data Solutions For Entertainment Brands and Advertisers Looking to Optimize…
In a cookieless world, Ranker Insights offers the unique ability to reach multiple categories of viewers including loyal fans of competing shows,…
DoubleVerify Takes Down First Large-Scale Ad Impression Fraud Scheme in Audio
DoubleVerify (DV), a leading software platform for digital media measurement, data and analytics, announced the discovery of “BeatSting,” the first…
Atmosphere Becomes Exclusive Digital Out of Home (DOOH) Streaming Platform for TMB’s Video Content…
Atmosphere, the worldwide leader in streaming TV entertainment for businesses, announced an exclusive content partnership with streaming and…
Mediaocean Announces a Renewed Seven-year International Omnichannel Engagement with Publicis Groupe
Mediaocean will support Publicis with omnichannel technology to serve advertisers across a growing footprint with best-in-class ad tech products at…
Ithra Enters The Metaverse With Immersive Digital Technologies Program
The King Abdulaziz Center for World Culture (Ithra) bridges the physical and virtual worlds to launch the third edition of its Creative Solutions…
Viamedia Adtech Enjoys Record Nationwide Growth for Its Managed Services Offering
Leading Cross-Media Ad Rep Firm Expands Into Advertising Managed Services in Arkansas, Kentucky, Minnesota and Washington, D.C.
Viamedia, the…
LATAM Airlines Reduces Cost per User by 83% Thanks to Innovative Ad Technology
South America’s largest carrier also reduced CO2 emissions linked to digital advertising by approximately 14 tonnes in a single campaign
Adaptive…
AiThority Interview with Anthony Katsur, Chief Executive Officer at IAB Tech Lab
Hi Anthony, please tell us a little bit about your role and functions at IAB Tech Lab.
I am the Chief Executive Officer of IAB Tech Lab, the global…