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Native and Programmatic Advertising
Winkel Media Selects Marketmedios To Sell Advertising On Its In-store Retail Network In Colombia,…
Winkel Media Network, an in-store media technology company that is a joint venture of VSBLTY, its Latin American partner Retailigent Media and…
IAS Case Study Reveals In-View Ads Tripled the Return on Ad Spend Compared to Not-In-View-Placements
Integral Ad Science, a global leader in digital media quality, published a case study conducted in partnership with Catalina, a leader in shopper…
Game On: iion Launches ‘Immersiion’ to Reach Audience Segments Across Gaming Environments
iion, the global adtech company that’s redefining monetisation and advertising for gaming, today debuts immersiion, a first-of-its-kind self-serve…
In-View Ads Tripled the Return on Ad Spend Compared to Not-In-View-Placements, Says IAS
Integral Ad Science (Nasdaq: IAS), a global leader in digital media quality, published a case study conducted in partnership with Catalina, a leader…
CTV AdTech Company LightBox TV Raises £1Million in Latest Seed Funding Round
Transatlantic funding round led by FirstPartyCapital and AperiamVentures
LightBox TV, the AdTech company that’s solving fragmentation within the CTV…
Bloomreach Helps Marketers Lower Customer Acquisition Costs with New Snapchat Ad Integration, Using…
Bloomreach, the world's #1 Commerce Experience Cloud, announced businesses can now integrate Snapchat ads with Bloomreach Engagement. The integration…
Wpromote Selects Unruly as a Preferred SSP
Trusted partnership optimizes agency’s supply path through transparency, cost efficiencies and first-look access to innovation
Wpromote, a top…
MiQ Appoints Transformation Executive as First Global President of Talent and Operations
MiQ, the leading global programmatic media partner, announced that Kristen Stokes has been named Global President of Talent and Operations.
Stokes…
Quality Path Optimization Drives Improved ROI and Supply Chain Visibility: IAS
Integral Ad Science or IAS, a global leader in digital media quality, today released its latest research, Constructing Your Quality Path. The…
Hershey Says “Game On!” As Intrinsic In-Game Ad Campaign Doubles Industry Standard for Mobile Ad…
Hershey’s OH HENRY! candy bar exceeds goals during an intrinsic in-game advertising campaign with GumGum and Frameplay
GumGum, a contextual-first,…