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Native and Programmatic Advertising
New Report Reveals Partnerships Drive Revenue in Commerce Advertising
mrge, one of the world’s leading platforms for Commerce Advertising, regularly releases insights into the industry landscape through its industry…
Mourning The Third-party Cookie: Five Stages Of Grief
In the mid-1990s, third-party cookies became a popular tool among digital marketers. Although originally designed to recognize a user returning to a…
Annual Marigold Global Consumer Trends Index Reveals Brands Must Prioritize Privacy for Customer…
The Report Finds that 63% of Consumers Lack Trust in Social Media Advertising, Signaling a Greater Opportunity to Double Down on Proven Communication…
Amagi ADS PLUS Streamlines CTV Advertising with the Launch of FAST Deals Curated Marketplace
Amagi ADS PLUS, the premium CTV advertising marketplace from the global SaaS technology leader for Connected TV and Free Ad-Supported Streaming TV…
Collective Audience Appoints Former Ogilvy and WPP Executive, Christopher Andrews, as COO
Collective Audience, Inc., a leading innovator of audience-based performance advertising and media, has appointed digital marketing industry veteran, …
AdTech Operations will Explode: The Linear-to-Digital Migration Will Accelerate in 2024
As the advertising technology or adtech operations landscape continues to evolve, perhaps as profoundly this year as in any, we have taken stock of…
Zeotap Partners With Illuma for a Unique Audience-Powered Contextual Expansion Solution
Zeotap Data and Illuma unite to create highly effective audience reach in a post-cookie era
In a strategic move that anticipates the imminent shift…
Choreograph First-Ever Behavioral Data Collaboration With Google’s Audience Insights API
GroupM, WPP’s media investment group announced an industry-first collaboration with Google to integrate behavioral data into the Choreograph insights…
MediaGo Partners With Voluum to Optimize Campaign Delivery and Management for Advertisers
The collaboration will centralize the management process, allowing Voluum users to leverage MediaGo's deep learning technology to optimize ad…
LG Ad Solutions Appoints Mike Brooks to Global Head of Business Development and Partnerships
Brooks will help fuel continued business momentum and growth in the U.S. and abroad
LG Ad Solutions, a global leader in connected TV (CTV) and…
