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Native and Programmatic Advertising
Amagi ADS PLUS Streamlines CTV Advertising with the Launch of FAST Deals Curated Marketplace
Amagi ADS PLUS, the premium CTV advertising marketplace from the global SaaS technology leader for Connected TV and Free Ad-Supported Streaming TV…
Collective Audience Appoints Former Ogilvy and WPP Executive, Christopher Andrews, as COO
Collective Audience, Inc., a leading innovator of audience-based performance advertising and media, has appointed digital marketing industry veteran, …
AdTech Operations will Explode: The Linear-to-Digital Migration Will Accelerate in 2024
As the advertising technology or adtech operations landscape continues to evolve, perhaps as profoundly this year as in any, we have taken stock of…
Zeotap Partners With Illuma for a Unique Audience-Powered Contextual Expansion Solution
Zeotap Data and Illuma unite to create highly effective audience reach in a post-cookie era
In a strategic move that anticipates the imminent shift…
Choreograph First-Ever Behavioral Data Collaboration With Google’s Audience Insights API
GroupM, WPP’s media investment group announced an industry-first collaboration with Google to integrate behavioral data into the Choreograph insights…
MediaGo Partners With Voluum to Optimize Campaign Delivery and Management for Advertisers
The collaboration will centralize the management process, allowing Voluum users to leverage MediaGo's deep learning technology to optimize ad…
LG Ad Solutions Appoints Mike Brooks to Global Head of Business Development and Partnerships
Brooks will help fuel continued business momentum and growth in the U.S. and abroad
LG Ad Solutions, a global leader in connected TV (CTV) and…
Expert Views on Google’s 1% Third-Party Cookie Deprecation
Google's third-party cookie deprecation has finally arrived to spell a new era in The Privacy Sandbox. From today (4 January 2024), Google Chrome is…
fullthrottle.ai Introduces SafeMatch to Easily Resolve First-Party Data-Driven Household Identity…
First-of-its-kind attribution platform builds on patented technology to provide new clarity into customer advertising and transaction journeys while…
Nexxen SSP Partners with Taiv to Expand CTV OOH Offering
The partnership aims to bring new opportunities in a growing category to brands and advertisers
Nexxen, a global, unified advertising technology…