Browsing Category
Native and Programmatic Advertising
Expert Views on Google’s 1% Third-Party Cookie Deprecation
Google's third-party cookie deprecation has finally arrived to spell a new era in The Privacy Sandbox. From today (4 January 2024), Google Chrome is…
fullthrottle.ai Introduces SafeMatch to Easily Resolve First-Party Data-Driven Household Identity…
First-of-its-kind attribution platform builds on patented technology to provide new clarity into customer advertising and transaction journeys while…
Nexxen SSP Partners with Taiv to Expand CTV OOH Offering
The partnership aims to bring new opportunities in a growing category to brands and advertisers
Nexxen, a global, unified advertising technology…
SeenThis and Audi Double CTR and Cut Emissions in Inaugural Partnership
Adaptive streaming technology platform SeenThis and Audi have announced the results of their first digital campaign together, with SeenThis’s…
Tealium Debuts a New Suite of Amazon Ads Integrations to Help Advertisers Enhance Marketing…
Tealium’s CDP now seamlessly connects with Amazon DSP and Amazon Marketing Cloud
Tealium announced that it has launched new integration capabilities…
Madhive Partners with Blockgraph To Expand First-Party Data Activation For Premium Video and TV…
First-of-its-kind DSP integration enables custom audience activation at scale across connected TV households in a programmatic, privacy-focused manner…
Sandy Shanman and Former Google Engineering Executive Vishal Arora Join Frameplay’s Executive…
More industry veterans move to in-game advertising as the channel proves significant growth opportunity
Frameplay, the award-winning, global…
Online Video Remains the Driving Force Behind Content Investment With Local Content Still Crucial
The Asia Video Industry Association held its annual OTT Summit in Singapore on 5 December, where over 90% of the speakers were senior female…
Tealium Achieves the AWS Advertising and Marketing Technology Competency
Tealium is recognized for its demonstrated technical proficiency and proven customer success in the advertising and marketing industry
Tealium…
The Cookie’s Already Crumbled – So What Are Advertisers Waiting For?
With the first stages of Google’s ‘Cookiegeddon’ less than two months away, digital advertisers are still scrambling to find solutions that will…
