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Native and Programmatic Advertising
Brands Are Wasting Budget on ‘Annoying’ Ads That Do More Harm Than Good, New YouGov Survey Finds
YouGov/Picnic UX survey shows 70% of people find digital adverts annoying - and that bad user experience is doing real damage to brands
More than…
Amagi and AD Digital Partner to Launch TV Aparecida’s New FAST Channel
Amagi, the global leader in cloud-based SaaS technology for broadcast and connected TV (CTV), announced that TV Aparecida, a prominent religious TV…
A New AI-Integrated Creative Content Pipeline Is Being Developed by Dave Carey Global Evp Studios…
S4Capital's operating brand Media.Monks, a digital-first marketing and advertising services company, has hired Dave Carey as Global EVP Studios &…
PubMatic is First Sell-Side Technology Provider to Offer Powerful Experian Commerce Data in Both the…
PubMatic, an independent technology company delivering digital advertising’s supply chain of the future announced a groundbreaking data collaboration…
Gen Zers Turned To TikTok Creators for Career Advice According to a ResumeBuilder.com Survey
TikTok has become a popular platform for creators of all backgrounds to share career advice and start viral trends such as 'lazy girl jobs' and 'quiet…
Zespri Partners With SeenThis to Further Minimize CO2 Emissions From Digital Campaigns
New Zealand-based growers’ cooperative, Zespri Group, its media agency, Mindshare, and adaptive streaming specialist, SeenThis, are pointing the way…
BBC Studios Strikes Content Partnership with Social Media App WeAre8
BBC Studios has partnered with WeAre8, the world’s first B-Corp social media app, on a distribution deal for BBC Earth content; the first of its kind…
IRIS.TV and Equativ Partner to Power Smart Contextual CTV Ad Targeting
Leading content data platform joins forces with ad tech innovator to shape the post-cookie video and CTV future: providing better insight-powered…
LiveRamp Boosts Co-op’s Capabilities in First-party Marketing and Retail Media Management
The partnership will unlock first-party data collaboration for brands to target audiences at scaleand measure success across the customer journey …
Understanding the Impact of the CA Delete Act on the Global Consumer Privacy Trends
Legal fortification could finally lay to rest the growing concerns about depleting consumer privacy standards in the generative AI era. According to…
