Artificial Intelligence | News | Insights | AiThority
[bsfp-cryptocurrency style=”widget-18″ align=”marquee” columns=”6″ coins=”selected” coins-count=”6″ coins-selected=”BTC,ETH,XRP,LTC,EOS,ADA,XLM,NEO,LTC,EOS,XEM,DASH,USDT,BNB,QTUM,XVG,ONT,ZEC,STEEM” currency=”USD” title=”Cryptocurrency Widget” show_title=”0″ icon=”” scheme=”light” bs-show-desktop=”1″ bs-show-tablet=”1″ bs-show-phone=”1″ custom-css-class=”” custom-id=”” css=”.vc_custom_1523079266073{margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}”]

How AR and VR are Changing the Real Estate Industry

Technology advancements are disrupting every industry, and real estate is no exception. The latest innovations in Augmented Reality (AR) and Virtual Reality (VR) technology are changing the processes of designing, buying, selling and managing properties.

AR and VR are immersive technologies that allow users to interact with a digital environment. While VR separates the users from physical reality and immerses them into a new world, AR enhances the current reality. The combination of the two is called mixed reality. These technologies help users visualize properties and better imagine what it would be like to live there.

Why AR and VR Work for Real Estate

Traditionally, a prospective buyer would have to go through a lengthy, complicated process to research and visit homes. Similarly, the seller would have to constantly adjust to new requirements and visiting schedules.

By embracing the Digital Transformation, real estate professionals can shorten the buying journey and help both buyers and sellers navigate the process more efficiently and easily. The main advantages of adopting AR and VR in real estate include:

  • Cost-Effectiveness: AR and VR transform and replace some of the traditional marketing initiatives – providing better ROI, while also eliminating the costs of staging a property.
  • Save Time: With these technologies, there’s no need to organize your schedule and travel to a property to see it; you can take a virtual tour from wherever you are at any hour of the day.
  • Global Reach: Because users can virtually view properties from anywhere in the world, real estate professionals are no longer limited to a local audience.
  • Enhanced Customer Experience: Unlike scheduled physical visits, AR and VR provide entertainment, personalization and time to experience home.
  • In-depth Analytics: These immersive technologies also provide realtors with key insights into user behavior and preferences, allowing them to improve future interactions.

Read More: 5 Ways to Improve Shelf and Merchandising Strategy with 3D Eye Tracking and Big Data

Applications of AR and VR in the Real Estate Industry

AR and VR are helping real estate professionals at every stage. Whether it’s buying a property, selling, renting, building or even commerce, there’s an application to simplify and improve the process.

Visual Architecture

Often, buyers find it difficult to picture a home that hasn’t been built yet, and realtors may have a hard time marketing the property. Compared to costly showrooms with full-scale models of interiors, VR allows customers to visualize the interior and the exterior of the future property – reducing the time and cost factors.

Related Posts
1 of 318

Virtual Tours

Buyers usually look at several properties before deciding on a home. Therefore, by simply putting on a headset, clients can virtually experience the interior of a house whenever they want and without having to travel. Instead of going through a long buyer journey, they can conveniently visit multiple properties.

In particular, there are two types of 3D virtual tours. First, guided visits are more interactive than conventional promotional videos and can be either fully virtual or captured as 360-degree videos. What’s more, they don’t require advanced rendering or programming – just a headset to fully immerse in the experience. Secondly, interactive visits are more complex to create and allow users to move within the property by clicking on specifically designed spots.

Read More: How Technology is Giving Customers Their Power Back

Virtual Staging

Staging a home is effective, but it does require time and financial investments, particularly for new properties. Consequently, by virtually staging a property, you can significantly reduce the costs. Moreover, you can personalize the staging according to the customer’s preferences and lifestyle. Clients can even virtually decorate the property by changing wall colors or adding furniture and art.

Virtual Advice for Tenants

Immersive technologies can also improve communication between landlords and tenants, especially when it comes to vacation rentals that usually can’t be visited in person. With 3D tours, tenants can learn everything about the property before arriving, thus avoiding the need to constantly contact the landlord.

Virtual Commerce

When buyers take a virtual property tour and make changes to the interior, they can also visit online stores, choose the items they want and see how they fit. Additionally, they can shop for the items presented in the virtual staging of the home with a simple click.

Immersive technology in real estate is on the rise due to its convenience and return on investment. While certain applications of AR and VR are more accessible to real estate professionals, others require more sophisticated planning and execution. However, neither appears to be going anywhere anytime soon.

Read More: Mobile Advertising Needs More Than Just 5G

13 Comments
  1. […] lost your home to foreclosure, you will likely have the opportunity to buy real estate again. Keep https://aithority.com/guest-authors/how-ar-and-vr-are-changing-the-real-estate-industry/ , start saving today, and realize that you can own your perfect home once again, the foreclosure […]

  2. […] to buying real estate.Try not to be too aggressive when you negotiate the purchase of a property. Recommended Online site try to offer a real low offer; however, most times this approach will not get you the property that […]

  3. […] month. You need to know that you can afford the property before you purchase it.When deciding if https://aithority.com/guest-authors/how-ar-and-vr-are-changing-the-real-estate-industry/ can afford to buy a house or not, you have to keep in mind taxes and closing costs. Some property […]

  4. […] using Augmented Reality (AR) is revolutionising the way people view […]

  5. […] your organization, make sure to discover the sector as well as competitors you will be up against. https://aithority.com/guest-authors/how-ar-and-vr-are-changing-the-real-estate-industry/ as well as successful firms seem to constantly be built upon the structure of careful preparation. […]

  6. […] danger where possible, as larger dangers are more probable to destroy your business. By assessing browse around this web-site when making huge choices, you might stop your organization from ending up being […]

  7. […] Are tom brady is selling house Of Buying A […]

  8. […] the roof if you’ve done whatever you can to use product or services that can not be matched. https://aithority.com/guest-authors/how-ar-and-vr-are-changing-the-real-estate-industry/ is mosting likely to end up being usual to see referrals becoming customers if you supply excellent […]

  9. […] solutions service abilities is discovering on duty and building up real world experience. If read here require to recognize business globe more, specialists concur the most effective means is to […]

  10. […] It is very important to have some company understandings for the business to earn a profit. As https://aithority.com/guest-authors/how-ar-and-vr-are-changing-the-real-estate-industry/ as you put forth the effort, the fundamentals of business possession and also procedure are truly […]

  11. jimmi says

    I and my friends were going through the nice, helpful tips from the blog then the sudden came up with an awful suspicion I never expressed respect to the website owner for those secrets.

  12. […] tested technique of writing out a list of the pros and cons of every single potential selection. https://aithority.com/guest-authors/how-ar-and-vr-are-changing-the-real-estate-industry/ shows that making a checklist will certainly assist bring the best pointers for your company to the […]

Leave A Reply

Your email address will not be published.