Artificial Intelligence | News | Insights | AiThority
[bsfp-cryptocurrency style=”widget-18″ align=”marquee” columns=”6″ coins=”selected” coins-count=”6″ coins-selected=”BTC,ETH,XRP,LTC,EOS,ADA,XLM,NEO,LTC,EOS,XEM,DASH,USDT,BNB,QTUM,XVG,ONT,ZEC,STEEM” currency=”USD” title=”Cryptocurrency Widget” show_title=”0″ icon=”” scheme=”light” bs-show-desktop=”1″ bs-show-tablet=”1″ bs-show-phone=”1″ custom-css-class=”” custom-id=”” css=”.vc_custom_1523079266073{margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}”]

How Technology is Giving Customers Their Power Back

When it comes to emerging technology, most consumers are often quite fearful of this kind of change. Many are concerned that automation will eliminate thousands of jobs in the near future. Others fear that their private data can be bought and sold, putting them in danger or removing any sense of privacy from the internet.

A great deal of consumers are also incredibly skeptical of Machine Learning, Big Data, and Artificial Intelligence specifically. Only 35% of customers state that they are comfortable interacting with businesses that utilize AI – even though 84% of us use AI-based devices and services frequently, such as Siri and Google Home.

How Technology is Giving Customers Their Power BackSource

However, when it comes to Marketing Technology, many recent innovations are placing the power back in the customers’ hands – not the other way around. And it is not just because technology is increasing convenience; MarTech is making the consumer more powerful than ever before – and businesses need to understand why and what this means for their strategies.

Let’s discuss.

Removing False Reviews

Customer reviews are an important and influential type of content over consumer behavior, but many customers are aware of the fact that businesses will publish fake reviews to improve their ratings. In fact, one study found that 89% of consumers spotted fake online reviews in 2018.

Removing False Reviews Source

However, thanks to AI technology, this number has been steadily decreasing – making the internet a little bit more trustworthy for consumers. MarTech like Natural Language Processing and AI-powered review systems are able to spot spam reviews and also prevent companies from publishing their own fake assessments. This allows customers to get a more accurate depiction of the business before they buy – and it can help companies, too.

For example, Laguna Pearl partnered with Trustpilot to screen fraudulent reviews and provide customers with trustworthy ratings. The online jewelry retailer also published these verified reviews directly onto their product pages, which resulted in a 9.5% decrease in cart abandonment.


Marketers for Laguna Pearl cite this as a direct result from using these reviews because it made customers more trusting when it came to purchasing items – like luxury goods online.

These type of review systems give customers even more power because they are able to rely on the opinion of other consumers (whom they consider trustworthy) rather than just blindly believing what a business says about themselves.

Read More: Artificial Intelligence in Restaurant Business

Incredible Personalization for All Experiences

Personalization has gone beyond just a name in the email subject line. 80% of marketers are now using AI for hyper-personalization in some capacity, such as Product recommendations, special promotions, and, most commonly, hyper-targeted advertising.

Personalization is important to consumers, too. 90% of customers said that personalization appealed to them, and 80% were more likely to buy from a company that offered a tailored experience. This level of hyper-personalization puts customers in the driver’s seat of the CX because they are finally able to tell businesses exactly what they want.

For instance, businesses like Stitch Fix and Trunk Club created custom-curated clothing shipments based on each customer’s preferences and style. Customers then choose which pieces they like, which means that their next order will be even more personalized.

Incredible Personalization for All Experiences

Related Posts
1 of 424


Some brands are also allowing consumers to take control over the type of data that is shared for these personalized experiences – like Cutter & Buck does with their opt-out message on their home page. This again gives consumers the power to control what type of personalization they receive by sharing only as much data as they prefer.


Control Over Customer Service

One major shift in customer service is towards self-help rather than human assistance. 67% of customers stated that they preferred to use self-service online over speaking to a representative, and 40% only reached out when it was their last resort for an issue.

Services like chatbots are becoming far more commonplace in the e-commerce space, which allows consumers to reach out easily for assistance – without having to wait around for a response. This is far more convenient for customers, but it also gives businesses yet another opportunity to personalize the experience with salesbots who “learn” the customer’s behavior and preferences, then sends product recommendations during the interactions.

Control Over Customer Service


The days of waiting for hours on hold for the next available representative are gone. Technology now allows customers to have multiple options when reaching out to customer service, so they are able to receive assistance in whatever method is most convenient for them.

Read More: How AI and Automation Are Joining Forces to Transform ITSM

Interactions with IoT

IoT has exploded in popularity among consumers over the past few years as more customers are purchasing wearable devices – like smartwatches or installing Virtual Assistants like Alexa into their homes.

This once again gives consumers the power to tell businesses how to best customize the CX based on concrete data about their behavior and preferences. IoT allows brands to truly learn more about each customer based on their behavior, such as the music they listen to, the movies/shows they like, and what products they purchase.

For example, FitBit used customer data that was gathered from their wearable devices to personalize ads that customers saw based on health data – like their activity levels, workout preferences, and even their sleep quality. While the company did receive some backlash for privacy violations, it offers us a glimpse into the future of hyper-personalization through IOT.

Interactions with IoT Source

One way that consumers can use IoT to their advantage is by utilizing AI tools to improve their experiences. For example, customers can instantly place orders on Amazon through their Alexa device. Further, by sharing data through IoT devices, they can expect better future interactions as their experiences are tailored based on their behavioral data.


MarTech is only going to become more prevalent and sophisticated as we approach the next decade, but consumers need to understand that there is truly nothing to fear. Technology is here to make the CX even better as it gives consumers more power.

Now, it is up to businesses utilizing AI, IoT, and other MarTech to show their customers the benefits of using it to optimize their interactions and experiences.

Read More: Too Much Too Soon? How Your Digital Transformation Business Case Shows You’re Not Ready

  1. Faujtech says

    its really beautiful and amazing blog post! Thanks for sharing

  2. Faujtech says

    Hi There!

    I am an SEO Executive and am looking for a post on your website.
    Our guest post is unique and informative content that will inspire your audience.

    Please let me know about your guest post guidelines and you would charge for that post

    Thanks & Regards

  3. says

    how much olive oil to give a dog, how to check oil in air compressor, how to cook cauliflower without oil.

  4. says

    how to make internet banking account in sbi, how to make internet merchant account, how to make internet purchases without a bank account.

  5. says

    how to make a gacha life account, how to make a gafork account, how to make a gaia online account.

  6. says

    youtube how to play you can close your eyes, youtube how to open and close a presentation, youtube how to manually close automatic pool cover.

  7. says

    how close will the total eclipse come to crossville tn, how close will tinder say you are to a match, how close will vega get to the north celestial pole.

  8. says

    how close is narcos to the truth, how close is naruto anime to manga, how close is naruto shippuden anime to ending.

  9. says

    how close can a toy drone be to an airport, how close can a track layer get to a creek, how close can a trademark be to another trademark.

  10. says

    how to close instagram permanently, how to make a door close softly, how to close a folding gazebo.

  11. says

    how to turn off oil fire, how to turn off oil change warning volkswagon passat, how to turn off oil change reminder nissan titan xd.

  12. says

    how to use jojoba oil on hair growth, how to use jojoba oil on hair and scalp, how to use jojoba oil on face in hindi.

  13. says

    how to wash oil soaked rags, how to wash oil skin keather, how to wash oil service.

  14. says

    how to buy oil commodities in canada, how to buy oil commodities in india, how to buy oil commodities in singapore.

  15. says

    how often to change oil filter toyota prius, how often to change oil filter while useing amsoil, how often to change oil filter with synthetic.

  16. says

    how long to let mink oil soak, how long to let nuln oil dry, how long to let oil based polyurethane.

  17. says

    2000 buick lesabre how to add oil to car, 2000 buick lesabre how to change the oil, 2000 buick regal auto transmission how to change transmission oil.

  18. says

    how to remove oil paint from leather, how to wash hair after coconut oil treatment, how to cut an oil drum in half.

  19. Kartik says

    Hope you doing well.
    I read your blog, it’s very helpful for knowing new technologies. Keep posting like this type of blog and thanks for keeping us up to date with latest technology.


  20. Digi world Mag says

    Nice information! Thanks for this article

  21. alisscha says
  22. janmar says
  23. taliflan says
  24. alyskac says
  25. reghav says
  26. ideisma says
  27. fushcomp says
  28. I tech you says

    This post is really helpful. thanks bro

  29. airgite says

    airgite f91c64177c ODThyroidBook Zip Key Serial Pro Torrent Windows

  30. karmkall says
  31. leibfryd says
  32. callalis says

    callalis f91c64177c Movie Download In Hindi Mp4

  33. chahamm says
  34. chapmon says
  35. birkfar says
  36. chahar says
  37. morigrai says

    morigrai f91c64177c

  38. abrpin says
  39. schsinc says
  40. janvali says

    janvali f91c64177c Quality] Watch Online Space Pirate Captain Harlock Mkv 1080p Full Full

  41. mahlat says
  42. ysyyak says
  43. tamdebb says
  44. godfoet says
  45. lavwan says
  46. tagake says
  47. berwger says
  48. silvansl says
  49. allamyt says
  50. watepep says
  51. gerpadg says
  52. harltaly says
  53. lilunyt says
  54. chayag says
  55. sigchar says
  56. caipas says
  57. flowad says
  58. flowad says
  59. whoran says
  60. latoele says

Leave A Reply

Your email address will not be published.