Video SpotX and AMC Team Up For Spooktacular OTT Monetization Now Through Halloween AIT News Desk Oct 10, 2019 AMC's FearFest and the Walking Dead Premiere Expected to Draw High Viewership, Allowing Media Buyers to Reach Targeted Viewers at Scale SpotX, the…
Guest Authors How the Industry Is Changing the Definition (And Expectations) of Transparency Charmagne Jacobs Oct 9, 2019 For digital advertisers, transparency is critical. Marketers are increasingly seeking greater confidence and clarity across a convoluted media supply…
Content Recommendation Platforms Taboola and Outbrain Merge to Disrupt “Global AdTech” Ecosystem Sudipto Ghosh Oct 3, 2019 Content is nothing if it can’t be discovered. And, Content Recommendation and Discovery platforms like Taboola and Outbrain attract attention from…
AIT Featured Posts Teads for Publishers Sets New Benchmarks with AI-Powered Video and Display Experiences Sudipto Ghosh Sep 20, 2019 Teads For Publishers (TFP) maximizes direct and programmatic revenue and delivers guaranteed outcomes with engaging ad experiences; beats encroachment…
Mobile Building Personal Connection and Conversion with an Unlikely Medium…SMS AIT News Desk Sep 19, 2019 VuPulse Launches Vu SMS, the Industry’s First Marketing Solution to Reach Live TV Viewers and Drive Live Tune-In on Mobile Forget lame 0.1% open…
News Comscore Joins with Leading AD Platforms to Help Media Buyers Better Reach Connected TV Audiences AIT News Desk Sep 12, 2019 Offering Enables Media Buyers to More Strategically Reach Key Audiences in a Privacy-Safe Manner Across Connected TV by Activating Segments in Adobe…
Analytics ALM Announces New Data-driven Audience First Marketing Platform AIT News Desk Aug 23, 2019 Joann Kropp, Former VP of Global Data Strategy and Data Solutions at Informa, Joins ALM’s Marketing Services Team to Drive Rollout of New Advertising…
Security Anzu and CHEQ Launch First AD-Verification Solution for 3D Video Gaming AIT News Desk Jul 11, 2019 Turner, Part of Warner Media Group, Will Lead the Beta-Testing of the New Services, Providing 3D Viewability Measurement, Ad-Fraud Prevention, and…
Hot Startups CHEQ and RiskIQ Partner to Combine Autonomous Ad Verification with Digital-Threat Prevention for… AIT News Desk Jan 30, 2019 Military-grade ad-verification company CHEQ, and RiskIQ, the global leader in attack-surface management, announced a partnership providing both…
Interviews AiThority Interview Series With Sven Lubek, Managing Director at WeQ Sudipto Ghosh Jan 17, 2019 At WeQ, we process several hundred billion data points from our partners. Based on the learnings from these statistics, WeQ Technology can make…