Video Comscore Reports TV Viewing Engagement for Week Ending February 14, 2021 AIT News Desk Mar 1, 2021 Comscore a trusted partner for planning, transacting and evaluating media across platforms, announced the top broadcast and cable television programs…
Video Canela.TV To Bring Unique, Hispanic-Focused Content to Samsung TV Plus Viewers AIT News Desk Feb 26, 2021 New Partnership with Samsung TV Plus Extends Canela Media's Advertising Platform, Reaching Millions More Consumers Canela.TV, one of the first AVOD…
Analytics Comscore and Samba TV Announce Expansion of Connected TV Data Partnership to Australia AIT News Desk Feb 25, 2021 Continuing global expansion of Comscore’s cross-platform measurement powered by Samba TV’s first-party connected TV data in APAC region Comscore, a…
Video Comscore Reports TV Viewing Engagement for Week Ending February 7, 2021 AIT News Desk Feb 19, 2021 Comscore, a trusted partner for planning, transacting and evaluating media across platforms, announced the top broadcast and cable television programs…
Analytics Comscore and MediaMath Partner in LATAM to Launch Programmatic Contextual Targeting for Connected… AIT News Desk Feb 19, 2021 Partnership delivers industry-first open exchange programmatic contextual targeting solution for CTV and video in LATAM Comscore, a trusted partner…
Native and Programmatic Advertising TVSquared Teams Up With Experian To Power TV Ad Measurement & Deliver Audience Insights At… AIT News Desk Feb 18, 2021 TVSquared, the global leader in cross-platform TV ad measurement, announced it has teamed up with Experian, the global information services company,…
Cloud AtmosphereTV Announces a Partnership with The People Platform from Epicenter Experience AIT News Desk Feb 10, 2021 The People Platform and Digital Out of Home Networks Modernize the Advertising Space by Shifting the Focus from Impressions to People In-Location…
Analytics Comscore Brings Cookie-Free Connected TV (CTV) Audience Targeting to Europe with Predictive… AIT News Desk Feb 4, 2021 Comscore brings its patent-pending Predictive Audiences solution to the UK and Germany, with the industry’s first European CTV viewership audiences…
Computer Vision TVSquared ADvantage XP First To Bring Standardized, Cross-Platform Measurement & Outcomes To TV AIT News Desk Feb 2, 2021 TVSquared announced today the launch of ADvantage XP, the premier tier of its ADvantage analytics platform, built to provide scalable, uniform…
Video New Survey Shows 27 Percent of US Households Plan To Cut Cable TV Subscriptions in 2021 AIT News Desk Jan 12, 2021 Advertisers View Connected TV as #1 Alternative to Linear TV; Rethink Upfronts American households are cutting the cord on their cable…