Analytics Nielsen Renews Multi-Year Agreement With TEGNA For Local TV Ratings And Insights Services AIT News Desk Jan 5, 2021 Provides Measurement of Digital Linear Audiences Across All TEGNA Markets Nielsen announced a multi-year renewal agreement with TEGNA Inc. a local…
Native and Programmatic Advertising ATM.TV Joins FCTI to Roll Out Digital-Out-Of-Home Advertising AIT News Desk Dec 7, 2020 ATM.TV, a business specializing in digital content and brand advertising, has entered into an exclusive sales and marketing agreement with FCTI, Inc.…
Mobile Major Broadcasters Launch NEXTGEN TV on Five Local Television Stations in Raleigh, NC AIT News Desk Nov 23, 2020 WTVD, WNCN, WUVC, WLFL and WRDC Begin Broadcasting With New Technology Five leading local television stations in Raleigh, NC, including WTVD, WNCN,…
Native and Programmatic Advertising Simpli.fi Expands Capabilities for Retail, Ecommerce, and Direct-to-Consumer Advertisers with… AIT News Desk Nov 18, 2020 New Capability Enables Advertisers to Track Purchase Price and Order ID Data to Attribute Return on Ad Spend Simpli.fi, the leading programmatic…
Analytics LiveRamp and Kinetiq Partner to Strengthen TV Analytics AIT News Desk Nov 17, 2020 Best-in-Class Ad Capture Delivers Comprehensive Measurement and Reporting Leading data connectivity platform LiveRamp and Kinetiq, the first and…
Native and Programmatic Advertising Unruly and LG Electronics to Offer Smart TV Inventory Through Global Partnership AIT News Desk Nov 11, 2020 Video advertising platform Unruly announced a global partnership with LG Electronics that enables advertisers around the world to access native smart…
Video Unruly and Publica Partner to Enhance Ad Pod Monetization and Provide Automated Deal Management… AIT News Desk Nov 10, 2020 Video advertising platform Unruly announced a global partnership with connected TV platform Publica that gives CTV and over-the-top (OTT) publishers…
Security The Trade Desk Adds Nielsen to Unified ID 2.0 Initiative as Advertisers Seek Upgrade to Cookies AIT News Desk Nov 3, 2020 The Trade Desk announced that Nielsen is supporting the industry-wide initiative to develop and deploy Unified ID 2.0. With initial development led by…
Analytics Comscore Introduces Global Verified Contextual Private Marketplaces (PMPs) for Connected TV and… AIT News Desk Oct 26, 2020 Industry-leading contextual technology enables accurate brand safety and contextual categorization for Connected TV and video advertising Comscore, a…
Machine Learning IntentKey Connected TV (CTV) Attribution Gives Brands the Ability to Measure the Effectiveness of… AIT News Desk Oct 16, 2020 Inuvo, Inc., a leading provider of marketing technology, powered by IntentKey artificial intelligence (AI) that serves brands and agencies, announces…