Native and Programmatic Advertising Deepintent Announces Industry’s First CTV Marketplace for Pharmaceutical, Healthcare Marketers AIT News Desk Aug 27, 2020 Deepintent Expands Specialized Healthcare Marketplace So Advertisers Can Reach Patient and Provider Audiences Programmatically Within Connected TV…
Native and Programmatic Advertising 0ptimus Analytics and Cadent Partner to Integrate On-Demand Data Creation and Audience Modeling Into… AIT News Desk Aug 24, 2020 Cadent, the advanced TV platform company, announced a partnership with 0ptimus Analytics, the data science, and technology company, allowing TV…
News DoubleVerify Global Insights Report: Fraudsters Flock to Connected Television (CTV) AIT News Desk Aug 19, 2020 DoubleVerify (“DV”), a leading software platform for digital media measurement, data, and analytics, released its 2020 Global Insights Report,…
Native and Programmatic Advertising Tru Optik Launches Self-Service Data Marketplace to Power Connected TV, Streaming Audio and Gaming… AIT News Desk Aug 13, 2020 Leading CTV Data Marketplace Expands Cookie-less Audience Targeting across 80MM+ Connected U.S. Homes In the second quarter of 2020, nearly forty…
Native and Programmatic Advertising Catalina And Samba TV To Provide Unprecedented TV And Digital Measurement Services To… AIT News Desk Aug 12, 2020 Following a successful pilot, Georgia-Pacific has engaged the combined firepower of Catalina and Samba TV to measure the effectiveness of its digital…
Analytics DoubleVerify & Beeswax Partner to Maximize Digital Media Quality & Effectiveness for… AIT News Desk Aug 11, 2020 Beeswax Bidder-as-a-Service customers can now leverage DV pre-bid solutions to authenticate media quality & performance across campaigns…
Regulation and Compliance Managment OneTrust Expands OTT Capabilities to Help Publishers and Advertisers AIT News Desk Aug 6, 2020 OneTrust announced expanded over-the-top (OTT) compliance capabilities, enabling publishers and advertisers to capture consent and preferences from…
Video Amidst 500% Growth in Demand for CTV Measurement, Survata Announces Enhanced Suite of CTV… AIT News Desk Aug 6, 2020 New “Targeting Verification” technology shows advertisers whether their ads reach the intended audience; expanded scale enables measurement of CTV…
Video SpotX Makes Strategic Investment in SpringServe, Leading Independent Ad Serving Platform for OTT and… AIT News Desk Jul 20, 2020 Companies will collaborate by integrating platform capabilities and developing technologies to further connect the supply and demand ecosystems…
Analytics Samba TV and The Trade Desk expand partnership globally AIT News Desk Jul 17, 2020 Companies expand US television partnership globally with initial launch in Australia, helping advertisers unlock the power of TV through insights on…