Video New Research From SpotX Finds Four Out of Five CTV Viewers Watch Ad-Supported Content AIT News Desk Jul 15, 2020 CTV is for Everyone: An In-Depth Look at US CTV Viewership in 2020 report uncovers CTV audience insights, viewing behavior, access points, and…
SaaS TheViewPoint Reinforces Its Suite of Products With a New SDK for CTV Publishers AIT News Desk Jul 10, 2020 TheViewPoint, a SaaS video ad monetization platform for CTV/OTT publishers and broadcasters, has announced the launch of its SDK for Roku publishers,…
Native and Programmatic Advertising Fiksu DSP Launches BidMind, a CTV Advertising Platform AIT News Desk Jul 6, 2020 Fiksu, a renowned, cross-environment programmatic platform, announces the launch of BidMind, a self-serve platform for marketing on CTV. For over a…
Native and Programmatic Advertising Comscore Releases 2020 ‘State of OTT’ Report Examining OTT Consumption Across CTV,… AIT News Desk Jun 25, 2020 Number of OTT households rose 5.2 million homes between April 2019 and April 2020 The over-the-top (OTT) landscape in 2020 is rapidly changing due…
Martech FranceTV Publicité Launches AKOUO, A New AI-based Marketing Service AIT News Desk Jun 23, 2020 FranceTV Publicité is fully committed to supporting its partners as they get back to business, and has created a new marketing service, AKOUO, to…
Native and Programmatic Advertising Inscape Rolls Out New Audience Panel, Eclipses 15 Million Opt-in TVs AIT News Desk Jun 11, 2020 America’s Largest Smart TV Data Provider Taps Dativa to Build Most Accurate Viewing Measurement for US TV Market, Setting New Measurement Standard…
Video Disney Joins Nielsen Addressable TV Beta Program AIT News Desk Jun 5, 2020 Collaboration Offers Disney Increased Flexibility for Its ‘Addressable First’ Approach Nielsen announced that Disney Media Networks is the latest…
Analytics BroadbandTV Corp. Receives Certification from Trustworthy Accountability Group AIT News Desk May 22, 2020 TAG Certification Confirms BBTV’s Continued Efforts Against Digital Advertising Fraud BroadbandTV Corp. (BBTV), an enabling platform for content…
Native and Programmatic Advertising Viant Announces Integration With WideOrbit, Automating Linear TV Buying and Delivery AIT News Desk May 5, 2020 Single Holistic View Across Omnichannel Media Now Available For Marketers Viant, a people-based advertising technology company, announced its…
Video EX.CO Joins IRIS.TV’s Contextual Video Marketplace AIT News Desk May 4, 2020 IRIS.TV, a video intelligence platform for broadcasters and publishers, today announced the introduction of EX.CO to the company’s Contextual Video…