Martech Valassis Launches Connected TV Solution to Engage Modern TV Consumers AIT News Desk Mar 12, 2020 Valassis CTV Offers Personalized, Measurable Advertising With Greater Efficiency Valassis, the leader in marketing technology and consumer…
Video Exponential Interactive Announces Its New Business Division, VDX.tv, Is Expanding Into International… AIT News Desk Mar 9, 2020 VDX.tv allows brands to amplify their advertising with customised, video-driven solutions served across channels and screens, including connected TV…
Native and Programmatic Advertising Comscore and IRIS.TV Introduce Contextual Targeting for Connected TV and Video Advertising AIT News Desk Mar 2, 2020 IRIS.TV's Contextual Video Marketplace now leverages Comscore's leading brand safety and contextual segments to deliver privacy-focused, relevant,…
Martech Salesforce Reveals Top Super Bowl Social Chatter Including Most Popular Advertisers, Hashtags, And… AIT News Desk Feb 7, 2020 As fans gathered to watch Super Bowl 54 unfold, it was also game on for advertisers. Each year, the Super Bowl spots are highly coveted, as…
Machine Learning DoubleVerify Announces the First Programmatic Platform Certification Program for Comprehensive… AIT News Desk Jan 28, 2020 Amobee, MediaMath, SpotX, the Trade Desk & Xandr Are First Platforms to Be Certified by DV DoubleVerify ("DV"), a leading software platform for…
Technology AcuityAds Partners with Tapad to Enhance Cross-Device Marketing Capabilities with a Focus on CTV AIT News Desk Jan 24, 2020 Tapad’s integration with AcuityAds’ current offering will complement cross-channel marketing capabilities for brands and agencies in the U.S. and…
Analytics Undertone and TVadSync Join Forces to Unify Digital and TV Experiences, Creating an Unequalled,… AIT News Desk Dec 9, 2019 Exclusive Partnership Delivers Media Convergence and Synchronized Retargeting with More Scale Than Ever Possible Before Perion Network Ltd.…
Video Tremor Video Expands Data-Driven ACR Solutions to Bolster Full-Funnel Campaigns for Advertisers AIT News Desk Dec 9, 2019 Tremor Video, the leading programmatic video platform, announced it has renewed its partnership with Alphonso to expand its exclusive automatic…
Analytics Samba TV Taps Oracle Moat to Measure Viewability of CTV Ads AIT News Desk Dec 6, 2019 Samba TV, the leading provider of global TV data and audience analytics, announced that it has expanded its integration with Moat by Oracle Data Cloud…
Analytics EDO and Toyota Partner for Cutting-Edge TV Advertising AIT News Desk Nov 15, 2019 New Partnership Harnesses EDO’s Search Engagement Platform and Dataset EDO Inc., the data, measurement and analytics company, announced a new…