TV Is Leading the Category for Automotive Attribution – Analysis Uncovers Strongest Response for 15-Second Spots and Daytime TV TVSquared, the global…

Partnership Provides Scale and Precision for Impression-Based Attribution Across OTT Advertising TVSquared, the global leader in TV attribution,…

Samba TV, the leading provider of global TV data and audience analytics, announced that it has acquired Wove, a data integration platform that will…

New Service Gives Advertisers Access to Billions of Ad Avails on Leading Connected TV Platforms Wurl, the leading provider of streaming video…

With New Insights on Automotive and Direct-To-Consumer Categories, Q2 Video Benchmarks Report Shows Strength of Premium Publishers for DTC Brands…

Sophisticated and Scalable Solution to Drive Better Audience Accuracy and Performance for Video Advertisers Telaria, Inc., the complete software…

In a market first, TV manufacturers, OTT TV channels and TV advertising platforms can now provide demand partners with fraud-free digital CTV ad…

System1, the emotional measurement agency has launched its new System1 Ad Ratings service for brands and advertisers as a way for brands to understand…

Tremor Video is bringing its leading video advertising platform to the award-winning webOS smart TVs from LG Electronics, the companies announced.…

Offering Enables Media Buyers to More Strategically Reach Key Audiences in a Privacy-Safe Manner Across Connected TV by Activating Segments in Adobe…