Analytics Cadent Recognized for Leadership in Addressable TV Advertising AIT News Desk Nov 13, 2019 The Gabbcon ABBI Awards Honored Cadent for Innovative Addressable Campaigns and Audience-Based Buying Technology Cadent, the advanced TV platform…
Analytics Advanced TV Solutions Are Changing Local Market Advertising, According to New FreeWheel Survey AIT News Desk Nov 8, 2019 Agencies Specializing in Local Media Planning and Buying Expect Media Spend on Advanced TV to Increase More Than on Any Other Medium over the Next 12…
Analytics GlobalWebIndex Revolutionises Broadcast Ad Campaigns with TV Reach & Frequency AIT News Desk Nov 8, 2019 A World First in Bringing Disparate Data Sets Under One Roof for TV Media Planners and Owners GlobalWebIndex, the leading supplier of audience…
Analytics Comcast Spotlight Rebrands as Effectv, Launches New Solutions to Drive Better Performance in The New… AIT News Desk Nov 8, 2019 Announces Two New Products to Bring Greater Addressability to TV Advertising Comcast Spotlight, the advertising sales division of Comcast Cable,…
Technology TVEyes Launches First Podcast Monitoring Service with Search and Alert Capabilities AIT News Desk Oct 21, 2019 Technology Makes It Possible to Search Content in More Than 13,000 Podcasts PRSA 2019 International Conference -- Podcasts are among the…
News Amobee Launches Fraud Free Guarantee for Connected TV Inventory, Part of a Comprehensive Solution to… AIT News Desk Oct 16, 2019 Advertising Platform Partners with DoubleVerify to Ensure a Fraud Free Experience for Brands and Agencies Amobee, a global digital advertising…
Video Rakuten TV Launches its AVOD Service in Europe AIT News Desk Oct 15, 2019 The First Pan-European VOD Platform Providing Ad-Supported Channels That Offer Hollywood, Local and Exclusive Content for Free Rakuten TV, one of…
Machine Learning Criteo Partners with Pixalate to Provide Additional Protection for Advertisers’ Investments AIT News Desk Oct 11, 2019 Further Expands Criteo’s Invalid Traffic Detection Solution Across All Its Products Criteo, the advertising platform for the open Internet,…
Video New Scripps Octane Advertising Solution Connects Local Advertisers to Premium Audiences Through OTT… AIT News Desk Oct 10, 2019 As audiences consume content in an increasingly multiplatform environment, The E.W. Scripps Company has introduced Scripps Octane – a new tool for…
Video Launch Of The New OpenAP Market Brings Simplicity And Scale To Audience-Based Campaigns In TV… AIT News Desk Oct 10, 2019 Building on Its Existing Standards-Based Audience Definitions, the OpenAP Market Now Helps Advertisers Power Audience-Based Campaigns Across Linear TV…