Analytics Nielsen To Measure Connected TV Campaigns On YouTube & YouTube TV For The First Time AIT News Desk Oct 16, 2020 Expands Nielsen’s Advanced TV footprint, positions Digital Ad Ratings as the leading independent CTV measurement solution Nielsen announced that…
Video Understanding YouTube Select Opens Its Platform For UK Advertisers Sudipto Ghosh Oct 10, 2020 YouTube has announced that YouTube Select, the platform’s reimaged content solution, is now available to British advertisers. This would help the UK…
Native and Programmatic Advertising AdCellerant Announces New Streaming TV Digital Advertising Product AIT News Desk Oct 8, 2020 AdCellerant, a leader in the technology and digital advertising space, has launched its new Streaming TV digital advertising product, which allows…
Native and Programmatic Advertising SpotX Unveils Programmatic Solutions to Scale Linear Addressable TV AIT News Desk Sep 23, 2020 AMC and the Trade Desk Among Major Industry Players Leveraging the Technology SpotX, the leading global video advertising platform, announced new…
Analytics ITN Networks Selects LoopMe for Advanced Analytics and Measurement Across Linear and Connected TV AIT News Desk Sep 22, 2020 Partnership provides granular consumer insights to measure and drive results for brands across ITN’s expansive source of audience and inventory…
Analytics Comscore Achieves Global Connected TV Footprint with New Samba TV Partnership AIT News Desk Sep 21, 2020 Agreement harnesses joint strengths in cross-platform measurement intelligence, lays groundwork for aggressive European expansion Comscore, a…
Native and Programmatic Advertising Bob Ivins Joins TVSquared as Chief Strategy Officer AIT News Desk Sep 21, 2020 TVSquared, the global leader in unified cross-platform measurement, announced that Bob Ivins has joined as Chief Strategy Officer (CSO). A…
Analytics EDO Launches Ad EnGage, the Industry’s First User-Directed TV Ad Insights Platform to Make TV… AIT News Desk Sep 17, 2020 Platform for Competitive Intelligence and Search Engagement Empowers Users to Quickly Generate Unprecedented Insights on TV Ad Activity,…
Native and Programmatic Advertising New Study Reveals Artificial Intelligence Plays Critical Role in Maximizing TV and Radio Ad… AIT News Desk Sep 15, 2020 Veritone, Inc., the creator of the world’s first operating system for artificial intelligence, aiWARE, announced the findings of a new research study…
Analytics Comscore Launches New Brand Suitability Protections for Advertisers AIT News Desk Sep 14, 2020 High/medium/low risk variations now available for 15 segments, including: hate speech, human rights violations, crime and violence, adult content,…