Mobile monetization and marketing company ironSource announced today the launch of its ROAS Optimizer tool. The new tool enables user…

Industry-leading IP geolocation intelligence implemented for precision targeting Digital Element, the global IP geolocation data…

IronSource has a broad view of what is happening in mobile user acquisition, brand advertising, games, adtech, and even 5G technology. And that’s why…

Winners Named from Adobe, Acxiom Corporation, Groupm, Lotame, Nielsen, Reveal Mobile & Valassis The Interactive Advertising Bureau (IAB) and…

The Pioneer of the Cost per Engagement Model for Advertisers, Inpowered, Now Offers Sponsored Content on a Cost per Engagement Basis inPowered, the…

Advice to Data Officers in 2019 -- Pay attention to the data that's most important – things that drive revenue, things that increase costs. What…

Kantar, the world’s leading marketing insights and consulting company, released its perspective of the major trends that will shape the media…

Acxiom, Experian, Oracle Data Cloud, Narrative, TruSignal, and PushSpring now available through Brand Networks Brand Networks, the advertising…

FreakOut, a global marketing technology company, part of FreakOut Holdings Inc, has announced its expansion into Russia & CIS, Middle East and…

Rhythmone Continues to Help Lead the Advanced TV and OTT Ad Market with Commitment to Providing Clients with Highest Quality Inventory RhythmOne…