Advertising

IBM Delivers Open Source Toolkit to Identify and Mitigate Bias in Advertising Technology Leading companies committed to improving fairness in…

Two forces are pulling against each other that could impact the long term success of the advertising industry: ad budgets and ad exposure continue to…

With an estimated 213.7 million people engaging with Connected TV (CTV) devices in 2021, consumers continue to abandon traditional TV in exchange for…

Bad actors sought to evade Amazon’s detection by listing generic products in Amazon’s store while purposefully promoting counterfeits on social…

Company aims to shift how the industry thinks about measurement – from a siloed, channel-specific perspective to a consumer perspective   Comscore,…

Advertising budgets are slowly normalizing as they were in the pre-COVID times. As per senior advertising leaders, the campaign budgets in the next…

Consumer packaged goods marketers benefit from the enriched solution with faster outcome-based insights, greater actionability, increased precision…

CallRevu, an industry leader in automotive call monitoring and analytics, enables OEMs, retail dealerships and advertising agencies the ability to…

Shutterstock, a global member of the SeeHer movement, launched a vertical on their e-commerce site highlighting AAPI culture and the women and…

Mirriad has announced its latest campaigns with Lexus through in-content music video activations. The partnership takes Lexus’ advertising…