Advertising

Developers Using More AD Formats and Showing More Ads per Session as Confidence Grows and Revenues Rise The fifth annual In-Game Advertising Study,…

Bidstack, the in-game advertising group, has entered into a £10m trade deal that represents the first-ever major investment from an agency group into…

Email has been one of the most common advertising tools for decades and has only evolved over time. For companies that focus on clinical trial…

Growing Demand from New and Existing Customers Propels Scope by 4C Self-Serve Platform into Market-Leading Position 4C, a global data science and…

More Game Developers Turn to Advertising With gaming shifting to mobile, developers are looking to monetize their games through advertising,…

Marketers have long viewed Advertising Technology (AdTech) as a cost center—as necessary tools required to conduct business, but ultimately not…

We’re happy to announce the Sprinklr Fall 2019 Release, with over 400 new features across the five products that make up Sprinklr’s Unified Front…

Findings Upend Many Common Advertising Industry Misconceptions Marketing attribution software company LeadsRx and iHeartMedia released the findings…

Independent study highlights the challenges of bringing together different data types to create a unified customer profile Despite all the hype…

Home sellers will automatically experience their home being advertised online Adwerx announced a new advertising integration with DocuSign Rooms for…