Personalized, Emotional Marketing to Doctors Spurs 34% More Action Than Standard Industry…
Doctors Are More Motivated to Treat Patients for the Better When Content Resonates Personally advertising, Third Annual Wunderman Thompson Health…
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Advertising
Adobe Appoints Anil Chakravarthy as Executive Vice President and General Manager of Its Digital…
Accomplished Enterprise Executive to Lead Adobe’s Digital Experience Business
Adobe announced the appointment of Anil Chakravarthy as…
Winston Privacy Releases New Report on the State of Data Privacy
The 'Navigating the Age of Surveillance' report uncovers changing consumer attitudes, the rise of third-party tracking and the need for mandated…
The Untapped Digital Marketing Potential of WhatsApp
The numbers speak for themselves: 1.6 billion users over 180 nations. Further, it is the messaging king in 133 of those places. WhatsApp’s dominance…
In-Game Advertising Extends Beyond Casual Games as Developer Confidence Grows, Finds DeltaDNA Study
Developers Using More AD Formats and Showing More Ads per Session as Confidence Grows and Revenues Rise
The fifth annual In-Game Advertising Study,…
Bidstack’s £10 Million Trade Deal Signals the Dawn of a New AD Category
Bidstack, the in-game advertising group, has entered into a £10m trade deal that represents the first-ever major investment from an agency group into…
Fishbat Discusses How Mobile Friendly Email Marketing Campaigns Can Increase Patient Engagement…
Email has been one of the most common advertising tools for decades and has only evolved over time. For companies that focus on clinical trial…
4C Surpasses $2 Billion in Annualized Media Spend Fueled by Cross-Channel Product Innovation
Growing Demand from New and Existing Customers Propels Scope by 4C Self-Serve Platform into Market-Leading Position
4C, a global data science and…
Mobile In-Game Advertising
More Game Developers Turn to Advertising
With gaming shifting to mobile, developers are looking to monetize their games through advertising,…
From Cost Center to Revenue Center: How AdTech Drives Sales
Marketers have long viewed Advertising Technology (AdTech) as a cost center—as necessary tools required to conduct business, but ultimately not…