Comcast Advertising Finds That in Light of Growing Focus on Brand Safety and Transparency,…
Report shows that consumers are 58% more likely to recall an ad on professionally produced programming than on user-generated content
Despite…
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Advertising
Content Consistency Is Vital for Omnichannel Digital Experiences
Nowadays, digital content is accessible to consumers at all times across devices — whether over mobile apps or programmatically. That’s why it’s…
LegitScript Acquires Fluxguard, the Leader in AI-Powered Website Change Detection
Fluxguard’s AI-Powered website change detection and monitoring capabilities will help LegitScript clients better manage internal and third-party…
Why We Should Be Watching ByteDance
Though Meta has four apps in Sensor Tower’s Q3 2022 top-10 downloaded app list, only one other company has more than one app on the list: ByteDance…
Mobiquity Technologies, Announces Closing of $3.0 Million Public Offering
Mobiquity Technologies, a provider of next-generation data intelligence and advertising technology solutions, announced the closing on June 30, 2023…
Moloco Welcomes New Investors Into Its Cap Table
Moloco, a leader in operational machine learning (ML) and performance advertising, announced that investors including Fidelity Management &…
Metatime Has Successfully Secured a Total Investment of $25 Million to Date for Its Blockchain…
Metatime has raised $25 million of investments to date and is gearing up to list its ecosystem token on global exchanges.
Metatime, a blockchain…
GumGum Ramps Up Engagement for Co-Op Across UK With High-Impact, Contextual Ads
GumGum, the contextual-first, digital advertising platform, partnered with leading grocery chain, Co-op, with the aim of supersizing engagement around…
Yahoo Advertising Launches High Attention Pre-Bid Segments, Powered by Adelaide
Yahoo Advertising announced an integration with Adelaide, a pioneer in attention metrics, to introduce high-attention pre-bid segments through the…
Yangaroo and WideOrbit Streamline Traffic Instructions between Advertisers and Broadcasters
YANGAROO, a software leader in media asset workflow solutions for the advertising and entertainment industries, and WideOrbit, a leading advertising…