Zeotap, the easy, secure, and impactful Customer Data Solutions provider, is thrilled to introduce “AdaTM”, a cutting-edge AI solution that revolutionises how marketers interact within the Zeotap CDP.
AdaTM, named in honour of Ada Lovelace, one of the first tech visionaries and computer programmers, represents a significant leap in user-friendly technology. Harnessing the power of one of the world’s most advanced generative AI models to create a conversational interface for audience segmentation, AdaTM makes Zeotap CDP even more intuitive for users without technical backgrounds.
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Powered by the PaLM-2 model, AdaTM enables marketers to explore, understand, and activate data within Zeotap CDP effortlessly. It’s like having a friendly chat with an AI-companion who guides you through critical marketing tasks, including audience segmentation, analytics, and customer journey building.
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One of the first and more relevant use cases where AdaTM can be applied is audience segmentation. Users can describe their segmentation criteria in plain language, and Zeotap CDP’s AI-companion translates this into actionable conditions that can be modified or saved to create audience segments. AdaTM also allows users to activate these audiences for various purposes without requiring a deep understanding of underlying data structures.
Zeotap’s vision for AdaTM goes beyond audience segmentation. The company is highly committed to enhancing user experiences in Zeotap CDP by:
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- Streamlining Data Integration: Ada will automate the mapping of data from various sources to our clients’ data models in Zeotap.
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- Empowering Customer Insights: Ada will enable marketers to explore customer insights through natural language descriptions, along with intuitive analytics and data visualisations
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“At Zeotap, we strongly believe that CDPs shouldn’t be complicated. This is the reason why our Product team has put so much effort into streamlining the usage of our best-of-breed CDP”, said Projjol Banerjea, CPO and Co-Founder of Zeotap. Adding “With AdaTM, we are redefining how marketers interact with their data, making it more accessible and user-friendly. Our goal is to shape the future of data-driven marketing, where technology empowers people to achieve their goals effortlessly”.
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