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Native and Programmatic Advertising
Braze Announces Suite of Products Designed to Increase Productivity and Help Brands Build Customer…
New and enhanced products can help marketers drive efficiency by boosting team collaboration and creativity to increase ROI
Braze, the…
StackAdapt Expands DOOH Inventory By Onboarding New Global Partners
StackAdapt , the leading self-serve programmatic advertising platform, continues to reinforce its position as a leading digital out-of-home (DOOH)…
Proactive vs Reactive: Finding the Right Approach to Getting Affiliate Ad Fraud Under Control
For many business-to-consumer (B2C) brands, an affiliate marketing program is a low-cost, high-reward marketing technique. It involves a third party…
Yahoo Partners with Samba TV for Advanced TV Solution, Enhancing Targeting and Measurement in UK,…
Yahoo announced a strategic partnership with Samba TV, the global leader in TV data and analytics, to provide advertisers with a holistic advanced TV…
Pixability Adds Two Key Ad Industry Leaders in Europe and APAC to Further Scale its Global Expansion
Cadi Jones joins as Managing Director in EMEA and Poppy Hill will be Managing Director in APAC, both helping to drive growth of YouTube and CTV…
Connatix Becomes Google Certified Publishing Partner
Connatix, the leading video technology company for premium publishers and advertisers, announced its recognition as a Google Certified Publishing…
StackAdapt Releases In-Platform ABM Targeting and Measurement for B2B Advertisers
StackAdapt, the leading self-serve programmatic advertising platform, announced a new self-serve, in-platform B2B solution for ABM Targeting and…
GEN Z Expects Advertising To Be Purpose-driven, Unobtrusive And Entertaining According To New…
58% of this younger generation doesn’t like advertisements that interrupt content
Gen Z households spend an average of 12% more on CPG…
Coca-Cola Digital Ad Campaigns Use SeenThis Streaming Technology to Avoid Excessive Carbon Footprint
OpenX Media LatAm (WPP’s global bespoke media unit for Coca-Cola) and adaptive streaming tech partner SeenThis collaborated to improve campaign…
AppLovin’s Performance-Based Buying for CTV Advertising Delivers New Incremental Channel for…
AppLovin Corporation, a leading marketing platform, is bringing performance-based buying to connected TV (CTV) within its powerful mobile user…