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Native and Programmatic Advertising
Media Experts Cite Eroding Consumer Trust as Top Concern for Advertising on Social Media Platforms…
An overwhelming majority of respondents still plan to advertise on social media, highlighting the importance of rigorous brand protection measures…
MobileFuse Unveils Latest SDK and Mediation Adapters, Provides New Premium Inventory and Advertising…
MobileFuse, one of the largest in-app, CTV, and DOOH advertising platforms, unveiled its latest mobile SDK, mediation adapters, and proprietary video…
Cadent and 605 Partner to Drive Outcomes and Return on Ad Spend for Marketers
Cadent Aperture Platform, the largest independent platform for advanced TV advertising, announced a partnership with 605, a leading television…
IAS Partners with Gadsme to Provide Greater Transparency for In-Game Advertising Performance
Integral Ad Science, a global leader in digital media quality, announced a first-to-market partnership with Gadsme, a premium in-game advertising…
Amazon Advertisers Can Use VidMob’s Metrics-Driven Insights to Help Drive Holiday Sales
VidMob, a platform for Intelligent Creative, announced deeper, insights-driven support for marketers looking to deliver stronger performance for their…
Extreme Reach Study Finds Increase in Percent of White People Seen and Male Voices Heard in Video Ad…
‘Diversity in Ad Creative,’ an AI-driven Report, Analyzes 1 Million Ads From 2019 to 2022
Video ad creative features more white actors in 2022 than…
Attain Partners with OpenX to Enable Supply Side Targeting For Advertisers
Attain, a leading permissioned data platform, and OpenX, a global omnichannel advertising exchange, announced a partnership that will enable…
Ecommerce Websites Had To Handle Up To 80% More Website Traffic At The Beginning Of The Holiday…
Platform.sh, a unified, secure, enterprise-grade platform for building, running and scaling web applications, has revealed data outlining website…
Teads Enhances Brand Suitability Capabilities Through Partnership With Integral Ad Science
New collaboration enhances Teads’ ability to avoid unsuitable content while maximizing reach for advertisers and supporting quality journalism.…
DISQO Releases Industry-First Full-Funnel Normative Benchmarks for Social Media Campaigns
Customer experience (CX) intelligence platform DISQO released its first "Assessing Ad Impact in Social Media" report with unprecedented normative…