Technology Edge to Core Marketing: The New Paradigm of Modern Enterprise Marketing Gabrielle Boko Nov 20, 2023 Marketing has a wealth of customer data it can harness to drive decisions that enable positive sales and marketing outcomes, but that data can drive…
Technology ABM Deploys Knightscope Autonomous Robots in Major Parking Facility AIT News Desk Dec 16, 2022 Knightscope Introduces Innovative New Automated Monitoring Measures and Parking Infrastructure Improvements in Partnership with ABM, One of the…
Martech AI and Brand Loyalty: How Can Marketers Leverage Machine Learning to Find the Right Audience Julie Zhou May 25, 2022 In this new era of digital innovation, marketers must focus their strategies on the digital marketplace and find the right tools to make the greatest…
Automation Terminus Launches New Certification to Improve ABM Maturity AIT News Desk Mar 8, 2022 The free certification program enables marketers to obtain a deeper understanding of ABM principles, strategy and successful campaigns Terminus, the…
Martech MeritB2B Acquires True Influence, Creating Industry Leading Provider of Full Funnel B2B Data, ABM… AIT News Desk Nov 30, 2021 Newly Combined Organization Aggressively Expands Data and Cloud-based, AI-driven Technology Offerings, Creating a Uniquely Agile and Robust B2B…
Martech Predictions Series 2022: Interview with Matt Belkin, COO and GM of Data at Terminus Sudipto Ghosh Nov 29, 2021 In 2021, CRM and data management platforms made rapid strides in open source and low-code computing. Could you tell us how you approach these…
Martech How to Humanize Your Buyer Personas to Target Them More Efficiently Alex Hollander Oct 15, 2021 When targeting B2B businesses, how often have you been told to remember that there are human beings with varied interests behind every business? The…
Martech Terminus Acquires Zylotech, Launches Terminus CDP AIT News Desk Sep 30, 2021 Terminus Acquires Zylotech, Launches Terminus Customer Data Platform (CDP) to Improve the Accuracy of B2B Go-to-Market Data Terminus CDP Is…
Martech One Door Focuses Its Account-Based Marketing Program With Influ2 AIT News Desk Sep 29, 2021 Influ2 Platform’s Precise Targeting Helps One Door Reach Key Buying Groups, Boosting Its Marketing Performance and Influence on Revenue Pipeline by…
Sales and Customer Support Terminus Report Finds European Companies Eager To Adopt Account-Based Practices AIT News Desk Sep 23, 2021 Newly released ‘State of ABM in Europe' study finds only 27% of UK respondents have implemented ABM, with 55% planning to implement in the near future…