Native and Programmatic Advertising Gadsme, The First In-game Adtech Platform Allowing Performance Advertising, Raises $8 Million In… AIT News Desk Apr 7, 2022 Popular industry seed round led by Galaxy Interactive is also joined by major game publishers, including Ubisoft. AppLovin’s ex-VP Corporate…
Native and Programmatic Advertising Dentsu International Continues Its Accelerated Path To Net Zero With Salesforce Net Zero Cloud… AIT News Desk Apr 7, 2022 Dentsu International is the first global advertising agency network to implement Salesforce Net Zero Cloud, an innovative, integrated real time data…
Native and Programmatic Advertising Samba TV Announces Partnership With Mediasquare, France’s Largest Media Marketplace, To Power… AIT News Desk Apr 7, 2022 New alliance with the largest media marketplace ushers in the most comprehensive CTV programmatic alliance in the French market Samba TV, a global…
Native and Programmatic Advertising Covatic’s A-type Product For Connected Advertising Will Launch Globally At The 2022 Nab Show AIT News Desk Apr 6, 2022 A-Type offers accurate audience insights without exposing personal data from users Covatic, the UK-based provider of ID-less and privacy-first…
Martech Jeff Charney, 2021 ‘Brand CMO of the Year,’ Launches Mkhstry, an Industry-Disrupting Marketing… AIT News Desk Mar 30, 2022 Transformative, scalable, invitation-only model with leaner infrastructure and greater speed-to-market will modernize the 150+ year-old…
Cryptocurrency AdQuick.com Among the First in its Industry to Accept Cryptocurrency AIT News Desk Mar 28, 2022 Leader in Out-of-Home (OOH) Advertising Ahead of the Curve in Modernizing & Prioritizing Customer Convenience AdQuick.com, the top out-of-home…
Analytics DoubleVerify Exposes ‘ViperBot,’ a New Global Fraud Scheme Attempting to Defraud Advertisers of Over… AIT News Desk Mar 26, 2022 The two most popular channels for advertisers – connected TV and mobile – are affected, with fraudsters stripping measurement provider tags and…
Native and Programmatic Advertising ICE Launches Multi-Faceted Global Brand and Advertising Campaign AIT News Desk Mar 21, 2022 The new commercial -- titled “Make the Connection” -- evokes the heart of ICE’ business model of creating transparency in markets to help drive…
Martech Cheetah Digital’s 2022 Global Digital Consumer Trends Index Reveals What Customers Expect From… AIT News Desk Mar 17, 2022 Cheetah Digital, a cross-channel relationship management solution provider for the modern marketer, unveiled the five key trends shaping the state of…
Blockchain Metaverses Heading For Full Character Customization With MetaBody AIT News Desk Mar 7, 2022 The metaverse is developing rapidly, encompassing newer areas of application across a vast market of opportunities. With new sectors connecting to the…