Advertising

Socialbakers’ Paid Analytics Helps Brands Gain Complete Control of Their Ads Budget Through Accurate Analysis, Stronger Data Security and Transparent…

Know My Company Tell us about your role and the team/technology you handle at Penthera. Penthera’s mission is to allow viewers to watch the video…

With customers continuing to seek personalized experiences, the vast majority of marketers have adopted data-driven marketing practices, using…

Consumer data is ubiquitous in advertising today; its role made only more vital by the digital landscape. The more we know about our potential…

Study Shows Brands, Agencies and Publications Are Suffering from Vendor Overload, Point-Based Solutions Unable to Solve Underlying Industry Problems…

The Social Media Safety Firm Adds Distinguished Chicago Talent, Vikram Sharma as President and Rishad Tobaccowala as Strategic Adviser, to Leadership…

Adobe Experience Cloud to Power Rite Aid’s Seamless, Personalized Customer Health and Wellness Experience Rite Aid Corporation has entered into a…

Latest Digital Advertising Report from Merkle Cites Steep Growth for Google Shopping Ads, Steady Growth for Amazon, and a Decline for Facebook Ads…

When I was asked to give my top predictions on the future of advertising in 2019, I hesitated. Everyone writes about trends this time of year—and I…

The strategy of pay per click (PPC) advertising has always been centered between creating relevant content and effective bid management. Since the…