mParticle Raises $45 Million Series D and Announces LiveRamp Partnership for New Audience Reach Extension Capabilities
mParticle announces new funding and the launch of new capabilities, featuring a LiveRamp to help brands deliver privacy-friendly personalization at an unprecedented scale
mParticle, the Customer Data Platform (CDP) of choice for multi-channel consumer brands, announced it raised $45 million in Series D funding led by Arrowroot Capital with participation from existing investors to accelerate the growth of its platform. With the round, Matthew Safaii, Managing Partner at Arrowroot Capital, will also join the mParticle Board of Directors. Additionally, mParticle announced one-of-a-kind capabilities in the Customer Data Platform space, which allows brands to expand their reach to deliver exceptional customer experiences through its partnership with LiveRamp, the leading identity resolution and data connectivity platform.
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In today’s world of increasing privacy regulation, brands must embrace infrastructure that provides a holistic approach to balancing their personalization needs with customers’ privacy rights and expectations. As more data is created and consumed across more systems, touchpoints, and tools than ever before, it’s become a universal need to connect these systems and data sources to drive personalization while respecting consumer privacy needs. While the challenge around providing world-class personalization has increasingly become more complex, most solutions have proven themselves ineffective due to their limited channel scope.
mParticle’s track record of working with some of the world’s largest brands in the world is unmatched in the Customer Data Platform industry,
mParticle already helps brands unify their data sources, ensure data quality, and enable connections to hundreds of marketing and analytics APIs. Since its founding in 2013, mParticle has continuously expanded and improved its core product offerings with new core features as well as strategic partnerships to provide the greatest scale of customer data collection, transformations, and usage for engineering, product, marketing, and analytics functions at leading B2C startups and enterprise companies. mParticle continues to demonstrate its success in delivering exceptional experiences for its customers through further adoption by leading brands in 2019, including:
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- Six of the top ten food and beverage brands
- Three of the largest financial services brands
- Two of the top travel and hospitality brands
- Four of the largest media and entertainment brands
- The largest retailer in the U.S. and several of the largest eCommerce brands.
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