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Guest Authors
Going Headless in the Age of the Internet of Things
Just as brands and publishers are getting used to the mobile era, we are beginning the post-mobile era. Some 10 million homes now have Amazon Echo,…
Three Scenarios For Marketing With The Internet of Things
I love “best of” lists as much as anybody. It’s a great time to get a bit futuristic and think of the bests yet to come. And one of the most exciting…
AI 101, Part I: What You Need to Know about Predictive Models
Four Steps to Start Building Predictive Models
While predictive analytics and AI are big topics in the sales and marketing profession these days, it…
AI 101, Part II: How to Deal with Data Preparation
My first post in this series covered what marketers and sales leaders need to know about the four main phases of building predictive models. The…
How Marketing Analytics and Data Science can Solve Civic Engagement for Cities
Its been a while since I was at Stanford, but it always feels great to be back on campus. We were recently invited to the Digital Cities Summit at…
Is AI All It’s Cracked Up to Be, or Does email Already Have the Answer?
Artificial intelligence (AI) is generating a huge buzz right now, with promises to do things like answering our emails for us and handling customer…
Pessimistic Security, Embedded AI and GDPR to Reign Supreme in the Legal Sector in 2018
Roy Russell, CEO of Ascertus Limited, highlights the top three technology trends in the legal sector in 2018
The Shift From Optimistic to Pessimistic…
Artificial Intelligence: Marketing’s New Ally
It’s a feeling too many customers and prospects know: the sense that they’re simply spokes in a brand’s wheel, rarely recognized for the individuals…
Conflating Identity With Identity Services – Why Platforms Should Focus on the Latter
As people-based marketing (PBM) became the hottest acronym in the ever-expanding library of adtech terminology, so began the race to paint a…
Globalized Fashion: How to Use Your Data to Get Ahead Of Trends
The apparel market is one of the largest in existence, accounting for 2 percent of the world’s GDP, and valued at roughly $3 trillion. Every year,…
